Making Ripples
Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
Our Vision
Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Our History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.
Choose Indie Local News & Updates
Shop Indie Local Holiday Inspiration: Noel Night
Celebrating Local Businesses at Local First’s Annual Noel Night Local First La Plata County (CO)...
Give a Gift to Your Community this Holiday Season and Shop Indie Local
Starting with our Thanksgiving meal, we’re purchasing more of our holiday gifts and celebration needs from our friends and neighbors — locally owned business owners.
Gift Local: Holiday Gift Guides and Online Marketplaces
Make it easier to Gift Local and Shop Indie Local, create a simple online Gift Guide.
This Fall 🍁 Shop Small
Why promote Shop Indie Local early this holiday season? Because more of us are shopping early for holiday gifts.
Anti-Prime Days Campaigns: A Prime Time to Make Ripples
Amazon’s Prime Days (Tuesday, July 16 – Wednesday, July 17, 2024)are PRIME times to focus on the Local Multiplier and other ways our communities benefit when we Choose Indie Local.
This Halloween 🎃 Choose Indie Local
Halloween is a great time to Choose Indie Local. Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion.
GivingTuesday
GivingTuesday unleashes the power of radical generosity. Celebrated on the Tuesday following...
Why Cider Monday Matters
Celebrate Cider Monday to bring attention to the effects of online sales on your community.
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