Our Shop Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
We invite independent business alliances, neighborhood associations, and local economy-minded business networks to join the Shop Indie Local movement, a year-round campaign to inspire community members to Choose Local First.
The roots of our Shop Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroot efforts that are aligned nationally through AMIBA.
In 2021, we increased our financial commitment and expanded this holiday campaign into a year-round program to build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Shop Indie Local News & Updates
Giving Tuesday is a global day of giving fueled by the power of social media and collaboration....
Alliances, organizations, and other community groups will celebrate Shop Black-Owned Month with us...
Actor Kevin Bacon supported our Shift Your Shopping for Good promotion in 2013. Thanks to the work of our core organizing team, we garnered amazing media attention through this hilarious video starring Melvin Macon.
Even with a smaller budget, you can give more this holiday season. How? By joining the Shop Indie...
Shop Black-Owned Business Month is just around the corner. Looking for ideas on how to participate?
Creating a holiday passport helps reinforce your community's Shop Indie Local message and offers...
Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a...
We want to empower you to inspire your community to support locally owned and independent businesses and entrepreneurship.
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