Making Ripples
Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
Our History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.
Our Vision
Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Choose Indie Local News & Updates
Walking Tours Get a Radical Makeover, Focusing on People’s Histories
Instead of kings, plutocrats, and generals, a new kind of historical walking tour focuses on the...
Skip the Door-Busting Mobs and Chill Your Holiday with Plaid Friday or Cider Monday
Twelve years ago, she was one of the original supporters of the Plaid Friday initiative, which she said has now “taken on a life of its own.”
Eat, Drink, and Be Local: Year-End Sales
How can we continue to promote Shop Indie Local during the last days of 2021 and into the new year?
Valentine’s Day: Show the Local Love
This Valentine’s Day, show your “local love” — love for your sweetie and your whole community — by purchasing gifts (or gift-making supplies) and meals (or ingredients) at locally owned businesses.
Grow the Choose Indie Local Movement
Grow AMIBA’s Shop Indie Local program, a year-round movement to grow more local, equitable, and inclusive economies.
Gift Local: Holiday Gift Guides and Online Marketplaces
Make it easier to Gift Local and Shop Indie Local, create a simple online Gift Guide.
Why Cider Monday Matters
Celebrate Cider Monday to bring attention to the effects of online sales on your community.
How Black-Owned Businesses Can Celebrate Shop Black-Owned Month
Here are some ideas and resources to help you promote your Black-Owned Business during Shop...
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