Shop Indie Local

Choose Local First

Making Ripples

Our Shop Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.

We invite independent business alliances, neighborhood associations, and local economy-minded business networks to join the Shop Indie Local movement, a year-round campaign to inspire community members to Choose Local First.

The roots of our Shop Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained!  Since then, the program has evolved into a national year-round program made up of community grassroot efforts that are aligned nationally through AMIBA.

In 2021, we increased our financial commitment and expanded this holiday campaign into a year-round program to build strong local, equitable, and sustainable economies.

Dive Into Our Campaigns

Shop Indie Local News & Updates

Giving Tuesday

Giving Tuesday

Giving Tuesday is a global day of giving fueled by the power of social media and collaboration....

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Our Six Degrees of Separation from Kevin Bacon

Our Six Degrees of Separation from Kevin Bacon

Actor Kevin Bacon supported our Shift Your Shopping for Good promotion in 2013. Thanks to the work of our core organizing team, we garnered amazing media attention through this hilarious video starring Melvin Macon.

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Plaid Friday

Plaid Friday

Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a...

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