Choose Indie Local

Making Ripples

Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.

Our History

The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained!  Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.

Our Vision

Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.

Dive Into Our Campaigns

Choose Indie Local News & Updates

Cars Don’t Spend Money — People Do

Cars Don’t Spend Money — People Do

“After 50 years of framing work around the automobile, retail analysts in both the private and public sectors are shifting to a new consensus: cars don’t spend money — people do.”

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