Making Ripples
Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
Our Vision
Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Our History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.
Choose Indie Local News & Updates
2023 Thanksgiving Holiday Sees Record Sales
Starting with our Thanksgiving meal, we’re purchasing more of our holiday gifts and celebration needs from our friends and neighbors — locally owned business owners.
Choose Indie Sustainable Month: Call for Partners
Grow our Choose Indie Sustainable Month Campaign, part of the Choose Indie Local year-round movement. Become a partner!
Eat, Drink, and Be Local: Year-End Sales
How can we continue to promote Shop Indie Local during the last days of 2021 and into the new year?
Panic Saturday: Keep Calm and Shop Indie Local On
December 18 is Super Saturday/Panic Saturday, the day when last-minute shoppers scurry furiously for a gift. Remind them to keep calm and Shop Indie Local on!
Shop Indie Local Week: Plaid Friday, Cider Monday, and Much More
Starting with our Thanksgiving meal, we’re purchasing more of our holiday gifts and celebration needs from our friends and neighbors — locally owned business owners.
How Locally Owned Businesses Can Celebrate Choose Black-Owned Month
Do you sell products and services from Black-Owned businesses? Give them a shout-out during Shop Black-Owned Month.
Why Cider Monday Matters
Celebrate Cider Monday to bring attention to the effects of online sales on your community.
Gift Local: Holiday Gift Guides and Online Marketplaces
Make it easier to Gift Local and Shop Indie Local, create a simple online Gift Guide.
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