Making Ripples
Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
Our Vision
Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Our History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.
Choose Indie Local News & Updates
This Halloween Choose Indie Local 🎃
Halloween is a great time to Choose Indie Local. Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion.
Shop Early, Shop Indie Local
Why promote Shop Indie Local early this holiday season? Because more of us are shopping early for...
2023 Shop Indie Local Holiday Campaign Presented By … YOU?
Become a Shop Indie Local Holiday Campaign sponsor to help us raise awareness around the importance of supporting locally owned businesses.
Celebrate Your Independents and AMIBA
As we celebrate Independents Month, we also celebrate us. We are AMIBA! We build economic...
2024 Shop Indie Local Campaigns
To give you a jump start on your marketing and outreach efforts, we’re announcing our 2023 Shop Indie Local Campaigns today!
A Prime Time to Make Ripples
This week’s Prime Day (July 11 – 12) is a PRIME time to focus on the Local Multiplier and other ways our communities benefit when we Choose Indie Local.
Choose Indie Local and Sustain Your Local Supply Chain
By Roman Mukendi, AMIBA Resilient Local Economies Intern When we Choose Indie Local, we contribute...
Independents Month: A Celebration of Entrepreneurship
This July, let’s celebrate our independence and our independents together.
Engage with AMIBA
Get our Email Updates
Keep up with the local movement!