Making Ripples
Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
Our Vision
Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Our History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.
Choose Indie Local News & Updates
Choose ALL Indie Locals: Independents Month
For the last days of Independents Month, we'll focus on a different business sector each weekday....
Community Wealth Building: Transforming Local Economies
“Amid the chaos and breakdown of our time, imagining such a thing as economic system change can...
2025 Choose Indie Local Campaigns
To give you a jump start on your marketing and outreach efforts, here are our 2025 Choose Indie Local Campaigns. Become a partner with us today!
Independents Month: A Celebration of Entrepreneurship
This July, let’s celebrate our independence and our independents together.
What’s Our Why? Eat Indie Local
What’s Our WHY? Help us shape our answer. As we prepare for our second Eat Indie Local campaign, we want to dive into our WHY.
Cars Don’t Spend Money — People Do
“After 50 years of framing work around the automobile, retail analysts in both the private and public sectors are shifting to a new consensus: cars don’t spend money — people do.”
Who’s Local? Find Community Banks and Credit Unions in Your Region
You may know some of the Community Banks and Credit Unions in your area. But do you know them all?
Call for Partners: Choose Indie Pride Month
Celebrate LGBTQ+ owned businesses, diversity, and equity. Partner with us during Pride Month this June. It’s free!
Get our Email Updates
Keep up with the local movement!