Making Ripples
Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
Our Vision
Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Our History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.
Choose Indie Local News & Updates
November is the New December
Shop early to get your holiday gifts on time! The supply chain is even more disrupted this year due to COVID-related labor shortages in publisher warehouses, printing capacity limitations, and shipping issues.
10/14/21 Recap: Local Leaders Roundtable: What’s New at AMIBA: Shop Indie Local
The Local Leaders Roundtable met on October 14 to learn about all the new features of Shop Indie...
Top Ten Reasons to Become a Shop Indie Local Partner
It’s throughout the holiday shopping season — a critical time to amplify Shop Local messaging. It...
Eat Indie Local Partner Campaign Round-Up
Each week, we gathered ideas and resources from our Eat Indie Local Partners.
Leveraging Shop Indie Local Months – Virtual Discussion
Discover ideas to launch a new campaign or build upon existing efforts in your community. RSVP today!
American Independent Business Alliance Launches Eat Local Campaign
The American Independent Business Alliance (AMIBA) joins with thirty partners from nineteen states...
AMIBA Announces Year-Round Shop Indie Local Initiative
The American Independent Business Alliance recently expanded its Shop Indie Local holiday campaign to a year-round initiative.
Get Inspired: Eat Local Months
Let's enrich the soil to promote this year’s Eat Local campaign — a celebration of local food,...
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