On November 1, 2025, the American Independent Business Alliance (AMIBA) will launch its Shop Indie Local holiday campaign, urging individuals and businesses to shift more of their holiday spending to locally owned and independent businesses.
AMIBA invites all Independent businesses and networks to sign on as partners, pledging to organize neighboring businesses around the Shop Indie Local movement.
When community members spend their dollars at a locally owned and independent business, instead of a chain store or online giant, their dollars recirculate through their local economy 2-4 times more. As dollars move through a community, the money generates more local wealth and health.
AMIBA invites all independent businesses, alliances, neighborhood associations, and local economy-minded business networks to join this campaign as a partner. Partners bring their own local flair, using Shop Indie Local templates and incorporating events like Plaid Friday and Cider Monday (pro-local antidotes to the chain-centered Black Friday and Cyber Monday) into their efforts. The campaign also encourages businesses to employ the energy and resources of Small Business Saturday and Giving Tuesday as part of their season-long outreach.
About Shop Indie Local
Shop Indie Local occurs annually from November 1 to December 31. The campaign provides a gateway to resources that activate partners to spread this movement where they live. It also works to amplify each business network’s efforts to promote buying locally throughout the campaign.
