Jólabókaflóð: A Bookworm’s Dream Holiday
Icelanders have a lovely tradition of gifting books to each other on December 24 and spending the rest of the evening reading and drinking hot chocolate. Season’s Readings!
2023 Thanksgiving Holiday Sees Record Sales
Starting with our Thanksgiving meal, we’re purchasing more of our holiday gifts and celebration needs from our friends and neighbors — locally owned business owners.
Cider Monday
Celebrate Cider Monday That’s not a typo! Instead of Cyber Monday, a day when online merchants offer special deals, we invite you to a new tradition, CIDER MONDAY. Willard Williams co-founder of the Toadstool Bookshops in Keene and Peterborough, NH dreamed up this...
Artists Sunday
We invite all artists to join Artists Sunday, a national marketing campaign and event encouraging shoppers to purchase from artists and artisans the Sunday after Thanksgiving. It follows Plaid Friday and Small Business Saturday, the day before Cider/Cyber Monday, the...
Plaid Friday
Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a fun and enjoyable alternative to the big box store “Black Friday” consumer frenzy. Also, it’s a way to show your support for your local economy and commitment to the...