Skip the Door-Busting Mobs and Chill Your Holiday with Plaid Friday or Cider Monday
“Embrace everyone already wearing plaid, document it with a picture, and watch it grow.”
Artists Sunday
We invite all artists to join Artists Sunday, a national marketing campaign and event that encourages shoppers to purchase from artists and artisans on the Sunday after Thanksgiving. It follows Plaid Friday and Small Business Saturday, the day before Cider/Cyber...
Small Business Saturday: Shop Small and Indies First
This Small Business Saturday, bring small businesses and shoppers together this holiday season.
Shop Indie Local Holiday Season Campaign Launches November 1
On November 1, 2025, the American Independent Business Alliance (AMIBA) will launch its Shop Indie Local holiday campaign, urging individuals and businesses to shift more of their holiday spending to locally owned and independent businesses. AMIBA invites all...
This Halloween 🎃 Choose Indie Local
Halloween is a great time to Choose Indie Local. Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion.

