Making Ripples
Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
Our Vision
Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Our History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.
Choose Indie Local News & Updates
Bicycling Means Business
May is National Bike Month. Let’s focus on how bicycling means business!
Call for Partners: Independents Month
We want to empower you to inspire your community to support locally owned and independent businesses and entrepreneurship.
Feeding the Eat Indie Local Movement with Creative Initiatives
Cultivating the Eat Indie Local movement through grassroots initiatives and nationwide partnerships. Join us this August!
Walking Tours Get a Radical Makeover, Focusing on People’s Histories
Instead of kings, plutocrats, and generals, a new kind of historical walking tour focuses on the...
Skip the Door-Busting Mobs and Chill Your Holiday with Plaid Friday or Cider Monday
Twelve years ago, she was one of the original supporters of the Plaid Friday initiative, which she said has now “taken on a life of its own.”
Grow the Choose Indie Local Movement
Grow AMIBA’s Shop Indie Local program, a year-round movement to grow more local, equitable, and inclusive economies.
Give More: Shop Indie Local
Even with a smaller budget, you can give more this holiday season. How? By joining the Shop Indie...
Shop Indie Local Passport
Creating a holiday passport helps reinforce your community's Shop Indie Local message and offers...
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