From The Main Street Journal: When entrepreneurs tell me that they would like to raise capital through investment crowdfunding, my first question is: How big are your email and social media lists? No matter how good your financials and business plan are, you ultimately have to tell a compelling story to a large universe of fans. Doing this effectively requires careful planning, message development, and ongoing communication with your audience. No one has done more to nurture these skills than Kathleen Minogue, the founder and CEO of Crowdfund Better.
People often overlook the positive impacts of independent, locally owned (Indie Local) businesses. The local community that an Indie Local serves may understand these impacts, but those located further away may need to be made aware of these success stories. In future posts, with your help, we will feature a few of the top Indie Locals in the nation.
You can nominate your favorite Indie Local by emailing us today.