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Resist Prime Days: Let’s Make Ripples

Amazon’s Prime Day (in July) and Prime Big Deal Days (October 7 – 8) are PRIME times to focus on the Local Multiplier and other ways our communities benefit when we Choose Indie Local.

As we all make ripples, AMIBA works to transform our ripples into waves. 🌊

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Where you spend your dollars matters — your choices create a ripple effect that starts with you and extends out to your entire community and local economy. Choose an Indie Local (independent and locally owned business) and the positive ripple effects magnify.

Let’s make waves!

Amazon, we don’t just need to break up. We need to break YOU up.

A Prime Day note from Lauren Gellatly — Institute for Local Self-Reliance and partner in the Small Business Rising coalition: We’ve been at this David vs. Goliath battle for YEARS, along with 40 other groups representing 250,000+ small businesses from each corner and...

From American Booksellers Association

Where you shop matters. #ShopIndieLocal today, tomorrow, and always. Don’t let bookstores and other independents be #BoxedOut — it’s time we break the Amazon trance.

From Resilient Local Economies Interns

A team of summer interns working with AMIBA and Cambridge Local First designed campaigns to push back on Prime Day and make ripples. Check them out!

From American Booksellers Association

The future will be more diverse, more authentic, less corporate, more local — The Future is Indie.

“The Future Is Indie” campaign champions the importance of independent businesses in shaping the future. The campaign seeks to inspire consumers to actively engage with independent businesses and make conscious choices that contribute to a better future — more economically sound, more vibrant, more interesting, and more diverse.

Anti-Prime Days: Notable Reports and Social Media Post Examples

From the Institute for Local Self-Reliance

Amazon’s dominance of online retail means that small businesses have little choice but to rely on its site to reach consumers. This report finds that Amazon is exploiting its position as a gatekeeper to impose steep and growing fees on third-party sellers.

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