Show Your Local Love This Valentine’s Day: Choose Indie Local
This Valentine’s Day, show your “local love” — love for your sweetie and your whole community — by purchasing gifts (or gift-making supplies) and meals (or ingredients) at locally owned businesses. Last year, Americans spent $25.8 billion on Valentine’s Day. Imagine if we shifted some of that spending to independent businesses!
Locally owned businesses offer us much to love. They strengthen our local economy, culture, and well-being. Independent businesses re-circulate more money in our community than chain stores. Moreover, studies show that small businesses create most new jobs, meaning today’s local Valentines are tomorrow’s jobs.
Valentine’s Plans
Last year’s National Retail Federation survey found that 53 percent of Americans planned to celebrate and spend $185.81 (on average). Also, more Valentines are gifts of experience rather than things (a great reason to create a gift guide highlighting unique ideas from Indie Locals).
