Making Ripples
Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
Our Vision
Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Our History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.
Choose Indie Local News & Updates
2024 Shop Indie Local Holiday Campaign Sponsored By … YOU?
Become a Shop Indie Local Holiday Campaign sponsor to help us raise awareness around the importance of supporting locally owned businesses.
Celebrate Your Independents and AMIBA
As we celebrate Independents Month, we also celebrate us. We are AMIBA! We build economic...
Choose Indie Local and Sustain Your Local Supply Chain
By Roman Mukendi, AMIBA Resilient Local Economies Intern When we Choose Indie Local, we contribute...
Take the Indie Challenge
This July, celebrate Independents Month by signing on to the Indie Challenge today! Pledge to buy only from locally owned businesses for a day, week, or more — you choose.
Choose Indie Local Provides Connections and Convenience
By Roman Mukendi, AMIBA Resilient Local Economies Intern After a long period of business...
Choose Indie Local – A Force for Social Impact
By Roman Mukendi, AMIBA Resilient Local Economies Intern Independent small businesses are...
Make Ripples: Choose Indie Local
Choose an Indie Local (independent and locally owned business) and that positive ripple effect magnifies. Let’s make ripples!
Leveraging Indie Impact Studies
At the core of every Choose Indie Local campaign is amplifying the local multiplier effect --...
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