Making Ripples
Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
Our Vision
Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Our History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.
Choose Indie Local News & Updates
Cider Monday
Celebrate Cider Monday That’s not a typo! Instead of Cyber Monday, a day when online merchants...
Artists Sunday
We invite all artists to join Artists Sunday, a national marketing campaign and event encouraging...
Plaid Friday
Plaid Friday celebrates the diversity and creativity of local and independent businesses. It’s a...
Small Business Saturday: Shop Small and Indies First
Small Business Saturday Celebrate with us as part of Shop Indie Local Season. From Shop...
Our Six Degrees of Separation from Kevin Bacon
Actor Kevin Bacon supported our Shift Your Shopping for Good promotion in 2013. Thanks to the work of our core organizing team, we garnered amazing media attention through this hilarious video starring Melvin Macon.
Help Your Community Find Black-Owned Businesses
Shop Black-Owned Business Month is just around the corner. Looking for ideas on how to participate?
This Halloween Choose Indie Local 🎃
Halloween is a great time to Choose Indie Local. Total Halloween spending is expected to reach a record $12.2 billion, exceeding last year’s record of $10.6 billion.
Call for Partners: Choose Black-Owned Month
We invite you to partner with us to grow our Choose Black-Owned Campaign in February.
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