From American Booksellers Association:
What is Jólabókaflóð?
Icelanders have a lovely tradition of gifting books to each other on December 24 and spending the rest of the evening reading and drinking hot chocolate. Ask your local booksellers for recommendations for this bookish holiday, Jólabókaflóð. Season’s Readings!
How do you pronounce Jólabókaflóð?
Yo-la-bok-a-flot. In Icelandic, it roughly translates to “flood of books”!