AMIBA Education
Led locally but aligned nationally, AMIBA’s Choose Indie Local program transcends the word “shop”
Community of Practice
Led locally but aligned nationally, the American Independent Business Alliance’s (AMIBA) Choose Indie Local program transcends the word “shop.”
We envision individuals engaging with this movement at all levels — not just as shoppers but as investors, creators, owners, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth.
Our Pilot Objectives
American Independent Business Alliance’s Choose Indie Local program urges community members to take positive action and boost the ripple effect of economic and community benefits our neighborhoods, towns, and cities receive when we spend and invest dollars at locally owned, independent businesses.
Our current Choose Indie Local program model works well for partners who celebrate one or more of our campaigns during the same timeframe as AMIBA. However, some partners shift the delivery of this campaign to be more in sync with their local climate or to better match their capacity to deliver a successful campaign.
We’d love to make our campaigns more accessible to partners at any time of the year. To do this, we will pilot an online planning classroom. If this pilot is successful, we will apply this model to other Choose Indie Local campaigns.
Choose Indie Local Learning Community
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