Seven Ways Businesses Can Counter Showrooming

It’s tough competing against online merchants but there are many proven tools to capture more sales

Whatever one thinks about their social impact, smartphones undeniably have led to more savvy consumers armed with more information about the products and services they seek. Some will use their phone to research the best product to purchase from your business while others may use your store as a showroom only to then seek the cheapest price to purchase online or from a mass merchant.