2020 Conference

Katie Frank,
Zingerman Zingtrain 

Katie Frank, Managing Editor of ZingTrain (part of the Zingerman’s family of businesses in Ann Arbor, Michigan) gives a presentation on using deep visioning and customer feedback to guide a business through the challenges and adaptations necessary in a time of change, such as the COVID-19 pandemic. Katie also asks two key questions of participants as a means of guiding their thinking and discussions.

Presentation given at the Building Equity Virtual Conference, hosted by the American Independent Business Alliance, October 8 & 9, 2020.