Making Ripples
Our Choose Indie Local program inspires and supports community members to boost the ripple effect of economic and community benefits we receive when we spend and invest dollars at locally owned businesses.
Our Vision
Led locally but aligned nationally; our movement transcends the word “shop.” Community members at all levels participate as investors, creators, and Indie Local champions — inspired by independent businesses’ impact on community health and wealth. Together, we build strong local, equitable, and sustainable economies.
Dive Into Our Campaigns
Our History
The roots of our Choose Indie Local program go back to 2004 when independent business alliances came together to launch a holiday campaign called America Unchained! Since then, the program has evolved into a national year-round program made up of community grassroots efforts that are aligned nationally through AMIBA.
Choose Indie Local News & Updates
Cars Don’t Spend Money — People Do
“After 50 years of framing work around the automobile, retail analysts in both the private and public sectors are shifting to a new consensus: cars don’t spend money — people do.”
Who’s Local? Find Community Banks and Credit Unions in Your Region
You may know some of the Community Banks and Credit Unions in your area. But do you know them all?
Call for Partners: Choose Indie Pride Month
Celebrate LGBTQ+ owned businesses, diversity, and equity. Partner with us during Pride Month this June. It’s free!
Call for Partners: Bicycling Means Business Month
We want to empower you to inspire your community to support locally owned and independent businesses and entrepreneurship.
How to Celebrate Independents Month in Style from Tarot to Trivia
Celebrate Your Independents Sitting in the home his grandparents bought in 1958, Tom Shay looks...
Valentine’s Day: Show the Local Love
This Valentine’s Day, show your “local love” — love for your sweetie and your whole community — by purchasing gifts (or gift-making supplies) and meals (or ingredients) at locally owned businesses.
How Organizations Can Celebrate Choose Black-Owned Month
Alliances, organizations, and other community groups will celebrate Shop Black-Owned Month with us in February. How will they mark this month?
2023 Thanksgiving Holiday Sees Record Sales
Starting with our Thanksgiving meal, we’re purchasing more of our holiday gifts and celebration needs from our friends and neighbors — locally owned business owners.
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